In measuring emotions,researchers could use questions to inquire about emotional reactions to an ad.An alternative method would be to use:
A) recall tests
B) attitude and opinion tests
C) warmth monitors
D) recognition tests

Question

Quizplus · Accepted Answer

Warmth monitors are a type of biometric measurement that can detect skin conductance, heart rate, and facial expressions to gauge emotional reactions without relying on self-reporting through questions or recall tests. This method provides more objective data and avoids potential biases or inaccuracies in self-reporting.

In Measuring Emotions,researchers Could Use Questions to Inquire About Emotional