Using a pupillometric meter,pupils become smaller when the subject:
A) reacts positively to an ad
B) reacts negatively to an ad
C) has an interest in an ad
D) likes an ad

Question

Quizplus · Accepted Answer

Pupils tend to become smaller when the subject reacts negatively to an ad or dislikes it. This is because negative emotions such as stress or anxiety can trigger the sympathetic nervous system, which causes the pupils to dilate. Therefore, when the subject has a negative reaction to an ad, their pupils will become smaller in response to the activation of the parasympathetic nervous system.

Using a Pupillometric Meter,pupils Become Smaller When the Subject