Which of the following is a short-term measure of marketing effectiveness?
A) sales and redemption rates
B) brand loyalty and equity
C) product-specific awareness
D) awareness of the overall company

Question

Quizplus · Accepted Answer

Sales and redemption rates are short-term measures of marketing effectiveness because they show the immediate impact of a marketing campaign on consumer behavior, such as whether or not they are purchasing a product or redeeming an offer. Brand loyalty and equity, product-specific awareness, and awareness of the overall company are all more long-term measures of marketing effectiveness that reflect changes in consumer attitudes towards the brand over time.

Which of the Following Is a Short-Term Measure of Marketing