All of the following are principles of position advertising copytesting (PACT) ,except:
A) the ad should be based on a theory of human response
B) the ad should receive a single exposure to measure results
C) the ads shown should be at the same stage of development
D) the sample should represent the larger population
Correct Answer:
Verified
Q109: Test markets are typically used for all
Q128: Advertising is the most difficult part of
Q151: Which is a measure of a company's
Q173: Which of the following is a short-term
Q174: Psychophysiology measures:
A) impulse buying
B) brain electricity
C) dilation
Q175: Of the following evaluation methods,which of the
Q177: Brain-image measurement is part of:
A) psychogalvanometer test
B)
Q179: All of the following are principles of
Q180: Positioning advertising copytesting was a set of
Q181: McCormick's marketing team wants to test three
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents