McCormick's marketing team wants to test three different advertisements for its new Chicken Dijon gravy before they launch the product nationwide.To measure actual market reaction,the best approach would be to:
A) use the ads in three different markets and use DAR tests to measure the impact
B) use different test markets for each of the three ads and compare the actual sales differences among the three markets
C) place the three ads in a theater test and measure the audience reaction
D) count the number of times the brand name or specific product is mentioned in the media after each ad has run

Question

Quizplus · Accepted Answer

Using different test markets for each of the three ads and comparing the actual sales differences among the three markets would be the best approach to measure actual market reaction. This method allows for a controlled comparison between the advertisements and helps identify which ad performs the best in terms of sales. DAR tests and audience reactions may provide insights, but they do not necessarily reflect actual sales impact. Media mentions also do not guarantee actual purchase or consumption of the product.

McCormick's Marketing Team Wants to Test Three Different Advertisements for Its