For evaluating public relations,which technique involves knowing the circulation and newsstand sales of a newspaper?
A) counting clippings
B) calculating impressions
C) the advertising equivalence technique
D) the multiple exposure method

Question

Quizplus · Accepted Answer

Calculating impressions involves assessing the reach of a publication by knowing its circulation and newsstand sales, which helps in estimating how many people might have seen the PR content.

For Evaluating Public Relations,which Technique Involves Knowing the Circulation and Newsstand