The greatest danger in using a long time period for a test market is:
A) the cost of the test market
B) fear the competition will have time to study the test market and react
C) the possibility of more interference from external factors
D) changes in the economy

Question

Quizplus · Accepted Answer

The greatest danger in using a long time period for a test market is fear the competition will have time to study the test market and react. This could lead to the competition copying the product or marketing strategies or making changes to their own products to counteract the test market's success.

The Greatest Danger in Using a Long Time Period for a Test