Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert joined together as initial sponsors of which program that tested the effectiveness of in-store point-of-purchase displays?
A) ROI
B) POPAI
C) purchase simulation tests
D) test markets

Question

Quizplus · Accepted Answer

POPAI is the acronym for the Point of Purchase Advertising International association, which conducts research studies testing various in-store point-of-purchase displays. Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert were initial sponsors of this program. Therefore, option B is the correct choice.

Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert Joined Together as Initial