To some, the only measure that should be used to evaluate marketing is:
A) sales
B) brand loyalty and brand equity
C) brand awareness
D) brand recognition

Question

Quizplus · Accepted Answer

For some, the ultimate aim of marketing is to generate revenue and therefore, the only measure that matters is sales. Everything else is seen as a means to an end, rather than an end in itself. While brand loyalty, equity, awareness, and recognition are important, the primary objective of marketing is often seen as driving sales.

To Some, the Only Measure That Should Be Used to Evaluate