To measure Cole's level of interest in the products offered at a particular website, the online metric that should be used is:
A)click-throughs.
B)length of engagement.
C)impressions.
D)brand awareness.

Question

Quizplus · Accepted Answer

Length of engagement is the most appropriate online metric to measure Cole's level of interest as it indicates how much time he spent on the website and how engaged he was with the products offered. Click-throughs only measure the number of times a user clicks on a link and does not necessarily indicate interest or engagement. Impressions measure the number of times an ad or website is displayed, but do not indicate if Cole interacted with the website. Brand awareness is a measure of a user's recognition and knowledge of a brand, which may not reflect their level of interest in a particular product.

To Measure Cole's Level of Interest in the Products Offered