The measure of time users spend engaged with a particular online ad is the:
A) length of engagement.
B) click-through rate.
C) dwell time.
D) dwell rate.
Correct Answer:
Verified
Q108: The proportion of ad impressions resulting from
Q109: Which accounts for the number of times
Q110: Which refers to whether buzz was positive
Q111: To measure Cole's level of interest in
Q112: Exit page metrics are critical because they:
A)count
Q114: In terms of online metrics, dwell time
Q115: A bounce rate is not related to
Q116: Currently, the number one way companies measure
Q117: Currently, click-throughs remain the primary method used
Q118: Length of engagement measures the proportion of
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