Which is not a behavioral evaluation measure?
A) actual sales
B) coupon redemptions
C) emotional arousal
D) Internet hits

Name: Which is not a behavioral evaluation measure? A) actual sales B) coupon redemptions C) emotional arousal D) Internet hits
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Actual sales, coupon redemptions, and Internet hits are all behavioral evaluation measures because they reflect actual actions taken by consumers. Emotional arousal, on the other hand, is a psychological measure and not a behavioral one.

Which Is Not a Behavioral Evaluation Measure