All of the following are methods for evaluating public relations programs,except:
A) counting clippings
B) calculating the number of impressions
C) using the advertising equivalence technique
D) counting Internet hits

Question

Quizplus · Accepted Answer

Counting Internet hits is not a standard method for evaluating public relations programs as it does not directly measure the effectiveness or impact of PR efforts.

All of the Following Are Methods for Evaluating Public Relations