Habir argues passionately that media consumers are not merely passive robots. Which theoretical perspective on mass media are his views in line with?

Question

Quizplus · Accepted Answer

Interpretive approaches emphasize the active role of media consumers in interpreting and making meaning from media messages, rather than simply being passive receivers of information. Habir's argument aligns with this perspective.

Habir Argues Passionately That Media Consumers Are Not Merely Passive