Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

Question

Quizplus · Accepted Answer

Symbolic interactionism suggests that people actively interpret and give meaning to the symbols and messages they encounter in the media, based on their own backgrounds and experiences. This perspective emphasizes that individuals are not passive consumers of media, but instead actively filter, evaluate, and even resist media messages based on their own interests and values.

Which Perspective on Mass Media Suggests That Humans Actively Filter