Deliberate people who see themselves as progressive, but not generally leaders, and who make up 34 percent of new technology adopters are called
A) Early majority
B) Innovators
C) Late majority
D) Laggards
Correct Answer:
Verified
Q4: When a product is offered at a
Q5: Some individuals who adopt products more quickly
Q6: The marketing mix includes all of the
Q7: The total product concept looks at the
Q8: A standard product with no special services
Q10: Rogers suggested that ideas are diffused through
Q11: The stage in the product life cycle
Q12: Adding a constant margin to the basic
Q13: When developing a promotion strategy, the first
Q14: The advertising strategy that is oriented toward
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