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Match the Characteristics of Marketing with the Most Closely Associated

Question 80

Matching

Match the characteristics of marketing with the most closely associated marketing. Options will only be used once.

Premises:

Responses:

Audio presentation only with fleeting exposure

place

Long ad purchase lead time with no guarantee of position

Internet

Situational analysis

market niche

Free product samples

SWOT

Competitive edge

television

Audience selectivity, no ad competition, and can be personalized

magazines

High geographical and demographic selectivity at a low cost

sales promotion

Public service announcements

primary data

Short life, poor reproduction quality with a small “pass along” audience

marketing mix

Focus group

outdoor

Four P’s

target market

Less audience selectivity but appealing to many senses with a high attention and reach

publicity

No audience selectivity, but flexible with high repeat exposure

advertising

Low cost with high selectivity, but can't always verify user identity; can be personal and interactive

secondary data

Census data

newspapers

Primary customer group

direct mail

Channels of distribution

radio

Good local market coverage; broad acceptance with believability; flexible and timely

Relatively high cost with a perceived “junk” image

Paid form of nonpersonal communication

Premises:

Audio presentation only with fleeting exposure

Long ad purchase lead time with no guarantee of position

Situational analysis

Free product samples

Competitive edge

Audience selectivity, no ad competition, and can be personalized

High geographical and demographic selectivity at a low cost

Public service announcements

Short life, poor reproduction quality with a small “pass along” audience

Focus group

Four P’s

Less audience selectivity but appealing to many senses with a high attention and reach

No audience selectivity, but flexible with high repeat exposure

Low cost with high selectivity, but can't always verify user identity; can be personal and interactive

Census data

Primary customer group

Channels of distribution

Good local market coverage; broad acceptance with believability; flexible and timely

Relatively high cost with a perceived “junk” image

Paid form of nonpersonal communication

Responses:

place

Internet

market niche

SWOT

television

magazines

sales promotion

primary data

marketing mix

outdoor

target market

publicity

advertising

secondary data

newspapers

direct mail

radio

Correct Answer:

Premises:

Responses:

Audio presentation only with fleeting exposure

Long ad purchase lead time with no guarantee of position

Situational analysis

Free product samples

Competitive edge

Audience selectivity, no ad competition, and can be personalized

High geographical and demographic selectivity at a low cost

Public service announcements

Short life, poor reproduction quality with a small “pass along” audience

Focus group

Four P’s

Less audience selectivity but appealing to many senses with a high attention and reach

No audience selectivity, but flexible with high repeat exposure

Low cost with high selectivity, but can't always verify user identity; can be personal and interactive

Census data

Primary customer group

Channels of distribution

Good local market coverage; broad acceptance with believability; flexible and timely

Relatively high cost with a perceived “junk” image

Paid form of nonpersonal communication