General Products Inc. is a small clothing designer and manufacturer located in the United States. A vast majority of the company's revenues comes from U.S. sales, although about ten percent of the company's revenue come from sales to Canada. General Products Inc. can best be described as using which global corporate strategy?
A) Globalization strategy
B) Multidomestic strategy
C) Export strategy
D) Transnational strategy
E) Domestic strategy

Question

Quizplus · Accepted Answer

General Products Inc. primarily focuses on the domestic market with some exports to Canada, indicating that the company uses an export strategy. This strategy means the company focuses on exporting its products to other countries while maintaining a domestic production base. It is typically used by small and medium-sized enterprises seeking to expand their market reach without incurring high costs associated with global operations.