Roy is a top executive at a cigarette manufacturing company who believes that cigarettes are dangerous products and they kill people. This condition can be described as:
A) job involvement.
B) extroversion.
C) cognitive dissonance.
D) Machiavellianism.
E) job satisfaction.

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the mental discomfort that arises when a person holds two conflicting beliefs, values, or attitudes simultaneously. In this case, Roy believes that cigarettes are dangerous products that kill people, but he works for a cigarette manufacturing company that profits from selling these products. This conflict in beliefs can create cognitive dissonance in Roy.

Roy Is a Top Executive at a Cigarette Manufacturing Company