The process by which the use of an innovation spreads from firm to firm and use to use is called the ________ process.

Question

Quizplus · Accepted Answer

The term "diffusion" specifically refers to the spread of an innovation from one user or adopter to another, whether it be from firm to firm or person to person. Industrial, economic, and management processes may all play a role in the adoption and utilization of an innovation, but they do not specifically refer to the diffusion process. Utilization, although related, refers more to the extent to which an innovation is actually used once it has been adopted.

The Process by Which the Use of an Innovation Spreads