On his way to get an afternoon snack,Jed walks by a billboard advertising hamburgers.He had intended to order an ice cream cone,but instead orders french fries.According to the spreading activation model,the hamburger made Jed want french fries because:
A) hamburgers and french fries are part of the prospective memory
B) hamburgers activated the nodes for french fries
C) hamburgers were encoded with french fries
D) hamburgers and french fries are part of the same procedural memory

Question

Quizplus · Accepted Answer

According to the spreading activation model, when a concept or node is activated, its connected nodes become activated as well. In this case, seeing the billboard advertisement for hamburgers activated the node for hamburgers, which then activated the connected node for french fries, leading Jed to choose fries instead of his original intention of an ice cream cone.

On His Way to Get an Afternoon Snack,Jed Walks by a Billboard