Many movies involve product placement.For example,the main character in a movie may drink only Dr.Pepper.Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product.If a person's shopping is unconsciously influenced by the appearance of a product in a movie,this effect is likely due to existence of the item in:
A) explicit memory
B) semantic memory
C) implicit memory
D) procedural memory

Question

Quizplus · Accepted Answer

Implicit memory refers to memories that are not consciously recalled, but still influence behavior or thoughts. If product placement in a movie influences a person's shopping behavior without them consciously recalling seeing the product in the movie, it is likely due to implicit memory.

Many Movies Involve Product Placement