Objectives should vary across the different businesses in a corporate portfolio
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Q5: Imagining the future is a crucial first
Q6: Visions can only be developed by the
Q7: Vision statements may be counter-productive
Q8: Diversity of ideas impedes development of a
Q9: Values diversity may pose business problems
Q11: Adjusting objectives is always wrong
Q12: Few companies set social responsibility objectives
Q13: Major operating drivers of shareholder value are
Q14: Setting objectives requires a delicate compromise
Q15: Measurement redundancy is wasteful
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