A principle of persuasion is that people are readily influenced by peers.

Question

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This principle of persuasion is known as social proof or peer pressure. People tend to follow the actions and behaviors of those around them, especially in uncertain or ambiguous situations. This can be seen in phenomena like viral marketing, where people are more likely to purchase a product or service recommended by their friends or social media contacts.

A Principle of Persuasion Is That People Are Readily Influenced