Online mentions about a company, such as on Twitter and Facebook, can be an early- warning system about problems with the company reputation.

Question

Quizplus · Accepted Answer

Online mentions can provide real-time feedback about a company's reputation and can be used to identify potential issues before they become larger problems. Monitoring social media channels can be a proactive way for companies to address customer complaints and concerns before they go viral or damage the brand's reputation.

Online Mentions About a Company, Such as on Twitter and Facebook