Sylvia is the marketing manager for a company that makes high-quality paper clips. She gets the famous golfer Tiger Woods to endorse her paper clips in advertisements, thereby using the tactic, basking in reflected glory.

Question

Quizplus · Accepted Answer

Basking in reflected glory is a tactic where an individual or company associates themselves with someone famous or successful, in this case, Tiger Woods, to enhance their own image or reputation by association.

Sylvia Is the Marketing Manager for a Company That Makes