The process of attracting public attention to a sport product or sport business through paid announcements in the print, broadcast, or electronic media is called _________________.
A) Promotions
B) Advertising
C) Sponsorship
D) Atmospherics

Question

Quizplus · Accepted Answer

The question is the definition of advertising (Choice B). The other choices are incorrect because promotions (Choice A) is the general communications process that aids in providing information about the sport facility to consumers through the promotional mix; sponsorship (Choice C) involves acquiring the rights to be affiliated with a sport product or business in order to obtain benefits from that association; and atmospherics is the utilization of the design of visual communications in an environment to entice the sport consumer's perceptual and emotional responses to purchase the sport product or service. (Choice D)

The Process of Attracting Public Attention to a Sport Product