A U.S. American consultant recently complained that he was having difficulty getting several Japanese-American joint ventures off the ground because the CEOs of the American companies kept sending junior executives to Japan to meet with the CEOS of the Japanese companies. This was insulting to the Japanese businesspeople, who responded by sending their own junior executives to the meetings, and nothing was getting done. In this particular instance, why was this insulting to the Japanese?
A) Japanese people consider formality and rank important.
B) Japan is a collective society.
C) Japan has high uncertainty and the business people were uncomfortable with the constant changes.
D) Japanese people were insulted by the Americans because they did not understand protocol.
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