As group cohesiveness increases, conformity to the group's norms tends to increase.

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Group cohesiveness refers to the degree of attraction and liking among group members. When group cohesiveness is high, individuals tend to conform to the group's norms to maintain good relationships with other group members and avoid being rejected or ostracized. This is known as the conformity effect. Therefore, as group cohesiveness increases, conformity to the group's norms also tends to increase.

As Group Cohesiveness Increases, Conformity to the Group's Norms Tends