In a marketing structure, functions are grouped by types of customers so that each division contains the functions it needs to service a specific segment of the market.

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This is true. The marketing structure is often organized according to the types of customers, with each division or department containing the necessary functions to serve a specific segment of the market. For example, there may be a separate division for retail customers, corporate customers, or government customers, with each division or department focused on meeting their specific needs and requirements.

In a Marketing Structure, Functions Are Grouped by Types of Customers