According to the EPPM, perceived threat determines the degree or intensity of an individual's reaction to a message.

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According to the Extended Parallel Process Model (EPPM), perceived threat plays a crucial role in determining how individuals react to a message. The model suggests that when people perceive a high level of threat and believe they have the ability to cope with the threat (i.e., self-efficacy), they are more likely to engage in adaptive behaviors, such as taking recommended actions to reduce the threat. On the other hand, if they perceive a high level of threat but lack the self-efficacy to cope with it, they may engage in maladaptive behaviors, such as denial or avoidance. Therefore, the model emphasizes the importance of addressing both threat and self-efficacy in persuasive messages aimed at changing health behaviors.

According to the EPPM, Perceived Threat Determines the Degree or Intensity