According to the Theory of Planned Behavior, people's intentions to perform behaviors increase when they perceive social pressure to do so.

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The Theory of Planned Behavior states that people's intentions to perform behaviors are influenced by three factors: attitudes towards the behavior, subjective norms (perceptions of social pressure to perform or not perform the behavior), and perceived behavioral control. Therefore, social pressure can increase a person's intention to perform a behavior.

According to the Theory of Planned Behavior, People's Intentions to Perform