The Van Restorff effect posits that ...
A) Ads work better if we keep them in safe, expected places
B) Banner ads are better than pop-up ads
C) Ads that look like ink blots engage consumers' imagination
D) Ads, or anything else, that appear in unexpected places draw more attention
Correct Answer:
Verified
Q1: All of these fit with Dorsher's prescriptions
Q2: Which one of these statements would Dorsher
Q3: Michael Dorsher says new media advertising is
Q4: All of these are among the potential
Q5: All of these are among the potential
Q6: Information processing theory says we ask ourselves
Q8: Like all advertising, Internet ads seek to
Q9: According to Jaksa and Pritchard, persuasive messages
Q10: All of these are among Dorsher's prescriptions
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