All of these are among Dorsher's prescriptions for accountability in new media advertising, except ...
A) All product placements should be listed in the credits
B) Marketers should not secretly track consumers' online movements
C) Advertisers should treat consumers with as much dignity as they treat clients
D) Advertising should try to take on the trappings of art and journalism
Correct Answer:
Verified
Q1: All of these fit with Dorsher's prescriptions
Q2: Which one of these statements would Dorsher
Q3: Michael Dorsher says new media advertising is
Q4: All of these are among the potential
Q5: All of these are among the potential
Q6: Information processing theory says we ask ourselves
Q7: The Van Restorff effect posits that ...
A)
Q8: Like all advertising, Internet ads seek to
Q9: According to Jaksa and Pritchard, persuasive messages
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