The elaboration likelihood is the probability of an audience focusing on peripheral cues such as the speaker's attractiveness.

Question

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The elaboration likelihood model (ELM) suggests that there are two routes to persuasion: the central route, which focuses on the content and quality of the message itself, and the peripheral route, which involves other cues such as the speaker's attractiveness or credibility. The concept of elaboration likelihood actually refers to the likelihood that a person will engage in careful processing of the message content (central route) rather than relying on peripheral cues.

The Elaboration Likelihood Is the Probability of an Audience Focusing