What does a company's business-level strategy identify?
A) how to build and strengthen the business's long-term competitive position in the marketplace
B) the portfolio of businesses that comprise the company
C) the basic courses of action that each department will pursue in order to help the business attain its competitive goals
D) what characteristics make the firm unique in the industry

Question

Quizplus · Accepted Answer

A competitive or business-level strategy identifies how to build and strengthen the business's long-term competitive position in the marketplace. It identifies, for instance, how Pizza Hut will compete with Papa John's or how Walmart will compete with Target.

What Does a Company's Business-Level Strategy Identify