In Their Book, Counterintuitive Marketing: Achieve Great Results Using Uncommon

In their book, Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense, Clancy and Krieg argue that many failures may be attributed to managers making:

A) intuitive decisions without the use of research.
B) bad decisions but with good information.
C) decisions based only on competitive information.
D) good decisions, but making them too late to be competitive.
E) decisions that allow for the counter-actions of competitors.