A packaged goods company focused on "tweens" wants to determine the effectiveness of their new print advertising campaign using eye movement research. What type of limited-service supplier firm should they hire?
A) A field service firm
B) A specialized research technique firm
C) A market segment specialist
D) A sample design and distribution firm

Question

Quizplus · Accepted Answer

A specialized research technique firm would be the best choice for this scenario as they can provide the required expertise and equipment to conduct eye movement research to determine the effectiveness of the new print advertising campaign.

A Packaged Goods Company Focused on "Tweens" Wants to Determine