Tim, a marketing manager, disagreed with other company managers. Tim believed that the company should not just try to make a better product or try to sell more of the product; the company should try to identify and satisfy consumer wants and needs. Tim's philosophy may best be described as:
A) the production-oriented philosophy
B) the selling philosophy
C) the marketing concept philosophy
D) the management philosophy

Question

Quizplus · Accepted Answer

Tim's philosophy is aligned with the marketing concept philosophy, which emphasizes identifying and satisfying consumer wants and needs as the primary goal of the company's business activities. The production-oriented philosophy focuses on efficient production and distribution of products, while the selling philosophy emphasizes aggressive sales techniques to boost sales. The management philosophy is too broad and does not specifically relate to marketing.

Tim, a Marketing Manager, Disagreed with Other Company Managers