Rachel would like to create a new department within her firm. She wishes that her firm could provide information that will help link consumers outside the firm to individuals in the firm. The individuals inside the firm would make decisions used to identify marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and perhaps improve the understanding of marketing as a process. Rachel should name this department:
A) The Department Of Consumer Public Information
B) The Marketing Research Department
C) The Marketing Performance And Evaluation Department
D) The Marketing Opportunities Department

Question

Quizplus · Accepted Answer

This department's focus on providing information for decision-making, refining marketing actions, and monitoring performance aligns with the role of a marketing research department. The other options given focus on specific aspects (public information, performance and evaluation, and opportunities) and do not encompass the full scope of responsibilities that this new department would need to undertake.

Rachel Would Like to Create a New Department Within Her