David is a market researcher who has just been hired by a toothpaste manufacturer to determine what the dental profession thinks about their new whitening toothpaste. David has a list of dentists that he obtained last year from a past client. Should David use that list he would be:
A) too survey oriented in his approach.
B) neglecting the rights of the respondent.
C) improving his efficiency.
D) maintaining research integrity.
Correct Answer:
Verified
Q49: The establishment of a research committee within
Q50: Standardized education among marketing researchers will raise
Q51: Rachel would like to create a new
Q52: Competitive analysis is an example of monitoring
Q53: Ethics may be defined as a field
Q55: Abe would like to locate a new
Q56: The marketing concept is a business philosophy
Q57: An external supplier firm may organize themselves
Q58: When marketing research is used to improve
Q59: Ipsos Reid offers the Canadian Telephone Express
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents