The marketing concept is a business philosophy that holds the key to achieving organizational goals in being effective at creating, delivering, and communicating customer value by putting the customer first. When a business implements a marketing strategy, it is necessary to select a target market and design a "mix" that satisfies the wants and needs of that target market. These definitions indicate that:
A) in order to develop a successful marketing strategy one must adopt the marketing concept.
B) in order to implement the marketing concept one must adopt a successful marketing strategy.
C) successful businesses know how to "mix" needs and wants.
D) marketing and marketing research are interrelated.

Question

Quizplus · Accepted Answer

The marketing concept is the foundation of developing a successful marketing strategy. It involves understanding and prioritizing the customer's needs and wants, creating value for them, and effectively communicating that value. Without adopting the marketing concept, a marketing strategy is likely to be ineffective. The other options are not fully accurate, as they either imply a reverse causality or are too narrow in their scope.

The Marketing Concept Is a Business Philosophy That Holds the Key