Marketing research critics, Vijay Mahajan and Yoram Wind, highly regarded academics and business consultants, believe marketing researchers should be more involved with their clients. In order to do that they recommend all of the following except:

Question

Quizplus · Accepted Answer

The recommended approach by Mahajan and Wind does not include incorporating intuitive decision making practices. Instead, they emphasize on using a more data-driven approach to diagnose problems, taking an integrative approach and expanding the strategic impact of marketing research.

Marketing Research Critics, Vijay Mahajan and Yoram Wind, Highly Regarded