Melissa Tudor has just acquired the Yellow Pages as a new client. The Yellow Pages wants to know how much of an increase in customers' awareness will be achieved by having ads that use colour instead of black and white. That way they know how to sell the benefits of using colour to their business customers. In order to find the answer to this question, Melissa must conduct:

Question

Quizplus · Accepted Answer

Causal research is used to determine cause-and-effect relationships between variables, which in this case would be the use of colour versus black and white ads and the increase in customers' awareness. Therefore, Melissa must conduct causal research to answer the question.

Melissa Tudor Has Just Acquired the Yellow Pages as a New