At Momentum Market Intelligence (MMI) a client experiences a 15% decline in market share. Since MMI knows "they don't know what the problem is" the research design they should use is:
A) causal
B) unique
C) experimental
D) descriptive
E) exploratory

Question

Quizplus · Accepted Answer

If the client is experiencing a decline in market share but the cause is not known, then the appropriate research design to use is exploratory. Exploratory research helps to identify possible causes and generate hypotheses for further testing.

At Momentum Market Intelligence (MMI) a Client Experiences a 15