Which of the following is the best description of research design?
A) It is a set of advance decisions that makes up the master plan, specifying the methods and procedures for collecting and analyzing the needed information.
B) It is a marketing term or concept involved in the marketing management problem that will be researched.
C) It is the specific pieces of information are necessary to solve the problem at hand.
D) It is a list from which sample elements are drawn from the sample, which contains all of the elements in the population being studied.
E) It is a set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed.

Question

Quizplus · Accepted Answer

Research design refers to the overall plan or blueprint that outlines the methods and procedures for collecting and analyzing data in order to answer the research question or problem. It involves a set of advance decisions that are made prior to data collection and serve as the master plan for the entire research process. Option A accurately describes this concept.

Which of the Following Is the Best Description of Research