Which of the following best represents the disadvantages of conducting test markets as discussed in the textbook?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, and exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, and competitive awareness of the product/service
D) relying on consumers in only one market, using distributors who "know" there is a test, biased results arising from too much executive time being allocated to the test as opposed to normal market conditions
E) Disadvantages were not discussed in the textbook.

Question

Quizplus · Accepted Answer

The textbook discusses the fallibility of results, which means that the test results may not accurately reflect the actual market conditions. Additionally, test markets can be expensive and expose the product/service to competition and potential ethical issues.

Which of the Following Best Represents the Disadvantages of Conducting