Harry Rosen wanted to collect some qualitative information from its best customers. What would be the best way to understand each unique customer's perspective?
A) protocol analysis
B) experience interview
C) ethnographic research
D) protocol analysis.
E) depth interview,

Question

Quizplus · Accepted Answer

Depth interviews would be the best way to understand each customer's individual perspective as it allows for open-ended and in-depth conversations between the interviewer and the customer. This would enable Harry Rosen to gain insights into the customers' motivations, preferences, and experiences with their products and services. Ethnographic research and protocol analysis may also provide valuable insights, but they may not be as effective in capturing the individual perspectives of each customer.

Harry Rosen Wanted to Collect Some Qualitative Information from Its