Which of the following is not a disadvantage of conducting test marketing?
A) Sabotage caused by competitors
B) Cost
C) Provision of information prior to going full-scale
D) Results leading to incorrect decisions
E) Exposure of potential plans to competitors

Question

Quizplus · Accepted Answer

The provision of information prior to going full-scale is not a disadvantage of conducting test marketing. In fact, it is one of the benefits as it allows the company to gather insight into the market and make necessary adjustments before launching the product on a larger scale. The other options all present potential disadvantages, such as the cost of conducting test marketing, the risk of sabotage by competitors, the potential for results leading to incorrect decisions, and the exposure of potential plans to competitors.

Which of the Following Is Not a Disadvantage of Conducting