What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?
A) controlled test markets
B) normal test markets
C) simulated test markets
D) scanner test markets
E) standard test markets

Question

Quizplus · Accepted Answer

Standard test markets involve testing the product and marketing mix through the company's normal distribution channels, providing a realistic environment to gauge consumer response.

What Type of Test Marketing Should Be Used When a Firm